The Malta Tourism Authority (MTA) has a diverse role, but one which in essence is all about creating and fostering relationships. We are Malta’s tourism industry regulator and motivator, its business partner, the country’s brand promoter, and are here to form, maintain and manage meaningful partnerships with all tourism stakeholders.

 

Primarily, this means talking to visitors to the Maltese Islands, but we work closely alongside our private sector partners. More importantly, we help strengthen the industry’s human resources, ensure the highest standards and quality of our tourism product, and foster relations with local and international media.

 

The Authority was formally set up by the Malta Travel and Tourism Service Act (1999). This legislation clearly defines our role – extending it beyond that of international marketing to include a domestic, motivating, directional, co-ordinating and regulatory role.


The Act strengthens the public and private partnership in tourism through greater and more direct participation by the private sector in national planning and development of the industry.


Our role is:
  • to promote and advance Malta as a tourism destination;
  • to advise Government on tourism operations and to issue licences under the Act;
  • to contribute toward the improvement of the level of human resources in the tourism industry; and
  • to advise government on the planning and development of the tourism industry as well as on the infrastructure supporting the industry.

We are here to assist and advise on any tourism-related issues and to undertake activities and projects to fulfil our role.

 

Our industry edge

 

We believe in the importance of people. Tourism survives through people (human resources) since they stimulate the tourism product. People are the core of the tourism industry.

 

Industry HR Development’s role in the industry


Committed to developing people in tourism. How?

 

  • Promote a service culture within the industry thereby raising service standards
  • Build a strong liaison with employment, education and training institutions on actions required for the industry
  • Implement EU-funded projects related to human resource development

Our team

 

We are a young enthusiastic and proactive team of people with an academic background and experience in the tourism, hospitality and leisure industry.

 

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